Article Marketing
Build an image for yourself in the marketplace.
Article marketing is a method of freelance marketing where experts & writers who own a website allow their articles to be syndicated and used by outside parties so long as those parties leave the in text links and resource boxes in the copy to apply appropriate credit to the author.
This is a great way to get your name out in the space, especially if you specialize in a specific field. Typically it helps to have your own website, so all the inbound links in the article always face you, but the contact information is a major key to success as well. A required section on the bottom of each article, similar to “About the Author”, but with more of a marketing pitch contains a link back to the authors site. So you’re name is everywhere it’s used.
The idea is that you write about information you have firsthand knowledge about, but not content that is all over the web already (otherwise no one will pick up your articles for their website). This is not only for journalists and writers; you can be a videographer that writes about movie making or a UX designer that writes about UX optimization.
One benefit outside of freelance opportunities is the technical benefit that the links pointing to your website provide through the SEO links they receive from back links and inbound links within the article posted on relevant sites in the syndicated distribution network. It helps freelancers and industry experts by promoting their site and helps site owners who need content for their websites. Those articles could get picked up by major search engines and if that happens, it could be a very nice source of freelance and full time work. It also looks good on the resume.
- Key Companies for Syndicating Content
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- Articles4today.com
- EzineArticles.com
- Freesticky.com
- Articlebase.com
- Uberarticles.com
- ArticleDashboard.com